Since 2020, Facebook has regularly adopted new restrictions and regulations to avoid promotional and spam content. It's pretty common to be flagged or restricted on Facebook; after all, algorithms may perceive non-spam content as spam and limit pages that haven't violated their policies.
The good news is that you can do something about it. If your content has been flagged for the wrong reasons, you can appeal to Facebook to let them know your content is not bypassing their guidelines.
Let's dive into this comprehensive guide to understand why Facebook flags and restricts content and what you can do to fix it.
Facebook Flag & Restrictions: Common Causes
A Talkpush user sent promotional content (deals, promotions, coupons, discounts, salary information, links to external pages, hashtags, etc.).
A Talkpush user completed a massive and/or repetitive action in a short period (e.g., spamming the candidates with multiple and identical messages)
A Talkpush user sends messages that trigger any survey, poll, or review unrelated to a previous interaction in Messenger.
How often does Facebook send warnings/notices?
Facebook typically issues three warnings to give the Page Administrator time to analyze the messages and make any required adjustments to comply with Facebook's rules.
If the violation persists, the page may be suspended up to six times, with the first suspension being for one day. If the infraction occurs again, the suspension will be increased to 5, 7, 15, 30, and a maximum of 90 days. After the last suspension, the page will be permanently limited and unable to utilize message tags.
Facebook Message Tags
Our Candidate Experience team has implemented two types of tags that allow recruiters to send messages.
Account Update: Template messages (Invite, Completed, Shortlisted, Rejected), Autoflow messages, and manual/custom messages.
Confirmed Event Update: Messages sent through My Calendar (reminder and scheduled appointment confirmations).
Facebook's 24-hour rule
You will not be allowed to message a lead if it has been 24 hours since your last interaction with them. The logic behind this rule is to prevent companies from spamming Facebook users without engaging in a real bidirectional conversation.
However, the Facebook Message Tags mentioned above allow us to communicate with the leads after the 24-hour mark. After 24 hours, the system will send the leads a message requesting them to type VIEW to view the message sent by the company (Talkpush inbound). This is known as a reheat message; the message is shown when the lead types VIEW.
Note: The Reheat message will only show the last message sent. Please consider this when sending messages to your candidates, since they will not be able to see all the messages you sent before typing VIEW.
What happens if a page is suspended (or permanently restricted from using Message Tags)?
If Facebook suspends the usage of Message Tags, outbound Talkpush messages won't be delivered to leads outside the 24-hour window. The Facebook Page and Facebook Bot will continue to function despite the suspension.
If your Facebook Page is permanently suspended, you won't be allowed to use Message Tags until you file an appeal and the suspension is lifted.
Restricted Facebook Page
When a Facebook Page is restricted, Facebook will notify the Page Administrator. The notification is sent to the Facebook Support Inbox (found in the Page Settings).
Facebook Support Restriction Message
Consider the following key points in the message:
Policy Violation: In this situation, the restriction was due to the wrong usage of the Account Update tag.
Developer Policies: This documentation is critical to review and correct a violation.
Facebook's Measures: It can be a warning or an imposed restriction. In this case, a 90-day restriction for messages with an Account Update tag.
Documentation: Extra paperwork pointing to best practices and policies will be extra helpful when appealing our case.
🤔 I've been flagged, what's next?
Audit your messages to check if you've recently shared promotional content or engaged in spamming practices.
Contact the support team to help you and guide you through the process.
Open an appeal on the same channel where the restriction was received. Remember to include your findings from your team's and L1's investigation.
If you don't receive a response, submit a ticket to Facebook Support.
Click the button below to access a template that you can use to formally appeal to the Facebook Team if your content gets flagged by Facebook.
📖 Learn more
