Your social media presence gives you the chance to tap into large talent pools that can be effectively targeted, lowering costs and saving time. Socials like Facebook, Instagram, and WhatsApp can be integrated with Talkpush to convert users into pre-screened candidates in real-time. Your role is to adopt the best Social Media practices to increase your engagement and conversion rates, and our role is to help you get there.
Here are 7 great practices for Social Media Recruitment:
Optimize your social media to showcase your recruitment needs
Let candidates know you're hiring. When candidates visit your Social Media platforms they should see calls to action and resources to apply to your available job offers.
On Facebook, embedding your Job tab in the main display is a brilliant idea. Candidates will notice your Career Site and apply as soon as they interact with your brand. The Job tab is sometimes named Work for Us or Careers.
Tell your story and boost your Employer's Brand
Make it clear to visitors who you are as an organization. Attracting and nurturing leads into the funnel is also a part of recruitment. Candidates that have common interests will be motivated to apply for your opportunities if your value proposition and goals speak to them.
Clean & easy content
Streamline your employer's brand and presence on Social Media. When developing your hiring strategy, always keep the candidate's journey in mind. Make sure that the candidate has a clear path to their job applications. Don't overwhelm prospects with information; instead, provide them with what they need and have them apply in one or two steps since the CTA to the prescreening.
Candidate Persona
How well do you know your ideal candidates? Do you know which social media platforms they use the most? What tone and imagery compel them to act? These are basic statistics you should be thinking about. Picture your ideal candidate realistically to understand how and when to reach them.
Copywriting
Your copy should clearly express who you are and what you want to achieve, with words made to impress your target audience. Be approachable and alluring; your branding should speak to candidates and have them chasing you, rather than the other way around.
Make sure each of your posts has a call to action (CTA) that tells applicants how to apply. To apply, for example, click on this link.
Choose your channels
When you have a clear picture of your candidate's persona, be present on their favorite social media platforms so they can naturally interact with you organically. If you're looking for applicants in the United States aged 18 to 25, you should concentrate your efforts on Instagram and Tik Tok, rather than Facebook, as you may have assumed. Connect your Talkpush Landing Pages and Chatbots to your top-performing channel advertisements, and let the results speak for themselves.
Talkpush Analytics
Study your Talkpush Analytics Page, to get insights on your Social Media efforts such as:
Best and worst-performing Sourcing Channels
Shorlisted and Rejection Reasons
Peak application volume per Hour and Day of the Week
Talkpush's Social Media Ad Buying Service
If you're in need of a hand creating the best ads for your audience, our Social Media team can help you grow your talent pool with a formula that works. Here's what we offer:
Ad Purchasing
Link ads with Talkpush Campaigns
Consulting (Positioning & Targeting)
Training your team on ad buying
Handing over our best practices to your in-house marketing department
Talk to your CSM to enjoy this solution with transparent activity and fees.
