🧠Learning Outcomes:

At the end of this article, you will be able to:

  1. Learn how to integrate Facebook Traffic Ads and;
  2. Track different traffic IDs using a custom messenger source.

📌Why is it important?

Facebook is considered the biggest social network worldwide with over 2.6 billion MAU so no wonder why most of the organizations nowadays prefer to do their sourcing over Facebook. And with this huge amount of potential leads, recruiters won't be able to handle them all at the same time.

But with Talkpush, the integration of Facebook traffic ads can be done which will send the traffic directly to the campaigns in the CRM and manage them with ease. To find out how this can be done, read along.


📝Use Case:

  1. Clients want to use the CRM as the destination of their leads from Facebook traffic ads

⚙️¿Cómo puede configurarlo?

Pre-condition: Take note of the campaign ID you want the traffic to go to.

Below are the 3 easy steps on how to get the campaign ID:

  1. Upon logging in to the CRM, select the campaign
  2. Go to campaign settings
  3. On the URL, copy the digits after "campaigns/" and before "/edit#"

Now let's proceed with the integration.

Step 1: Go to business.facebook.com.

Step 2: Set up your Ad on Facebook and select Traffic as the ad campaign consideration.

Step 3: Choose messenger as the traffic destination.

Step 4: Once done with the audience and budget, click on continue.

Step 5: Scroll down to Messenger set up and click on create chat.

Step 6: Under customer actions, you can either select quick replies or buttons.

(a) For quick replies, click on connect your bot.
(b) For buttons, choose to send a postback.

Step 7: Input the bot payload following the formats below. The campaign ID that you saved earlier is needed at this stage.

(a)  The payload to send candidates to a specific campaign 
is apply_for_position(campaignID) where a job card will pop up.
(b) choose_position(campaignID) will go directly to GDPR
or if its a known candidate, it will go to the Talkpush questions.

Step 8: Always make sure to test if the integration is working by clicking on the Preview in Messenger App.

Step 9: Once done, click on save and finish.

💡Pro-tip:

Easily track different traffic IDs using a custom messenger source

Here's how to do it:

Step 1: Upon logging in, select the campaign you want the ads to go to

Step 2: Go to the Campaign Settings at the upper right side of the screen

Step 3: Click on the Sourcing Tab

Step 4: Create a custom source link. Make sure you indicate Facebook first then the next naming convention so that in Analytics it will be counted as Facebook. (e.g. Facebook - Work from home ad)

Step 5: On the previously created messenger URLs section, copy the link starting from apply_for_position(XXXX).Sourcename

Step 6: Paste the copied link under the traffic ad's "bot payload"

All this configuration pays off in a beautiful candidate experience, which is effortless, seamless, and offers candidates increased clarity, awareness & context about the role.

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