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Pre-Screening candidates via Landing Page, Messenger, or WhatsApp
Pre-Screening candidates via Landing Page, Messenger, or WhatsApp

To improve the candidate experience and maximize the conversion rate; offer candidates ways for them to pre-qualify themselves for a role.

Perry Santiago avatar
Written by Perry Santiago
Updated over a month ago

A crucial step in the hiring process is the pre-screening phase. In the past, this involved recruiters spending about 5 minutes on the phone verifying basic details like name, email, and phone number, followed by basic job-related inquiries. But with Talkpush, this process is automated using various candidate pre-screening methods.

Moreover, recruiters can conveniently reconnect and continue with candidates after the pre-screening phase. This can be done through the Messenger chatbot, WhatsApp chatbot, or the landing page.


Messenger

This completion method can be initiated by the candidate or by the recruiter.

Candidate Initiated

When a candidate goes to the company’s Facebook page, they can send a direct message and begin conversing with the chatbot directly. The bot will then take the candidate through the job application process and ask the pre-screening questions.

Recruiter Initiated

If the candidate is added to Talkpush via job boards or manually via the CSV Upload option, they can be instructed to complete their prescreening over the Messenger chatbot.

To direct candidates to the Messenger chatbot, insert the <Messenger Interview Link> token in the invitation message on the Message Templates.

Once candidates are added to the Talkpush campaigns, you can send this link via Messenger, Email, or SMS. When they click the link, they will be redirected to the Messenger chatbot with the job card of the specific campaign.

A candidate cannot be contacted via Messenger if there has been no prior interaction with the bot. This applies when:

- The candidate applied through a lead ad but did not proceed through the lead ad x Messenger journey.

- The candidate applied only through the landing page.

Note: If the chatbot doesn’t ask for pre-screening questions, it may be because the linked campaign has no pre-screening questions. Should the Messenger bot not respond to a candidate, you may instruct the candidate to click Restart Conversation and to open the link again.

A candidate can also type Unsubscribe to trigger the bot, but this will delete the existing application of the candidate.

Note: If you get any errors with code 2022 when prescreening via Facebook, your account may be restricted. Verify your Page's setup to ensure you have no pending actions there.

WhatsApp

Candidate Initiated

If the company has the WhatsApp bot enabled, candidates can easily initiate the prescreening by clicking on the WhatsApp Button on Facebook.

Also, if they know your company’s WhatsApp number, all they need to do is just send over a message. To have your WhatsApp enabled, you may ask your Talkpush Account Manager to help you activate it for you!

Recruiter Initiated

Most commonly, the WhatsApp Chatbot is initiated by the recruiter thru the invitation message setup inside the Message Templates

The candidate will receive an invitation on WhatsApp to proceed with the prescreening. They can be redirected either to the landing page or the WA bot.

If it's on the WhatsApp bot, they just have to type START, and the bot will begin the prescreening.

Note: Just like the Messenger bot, you can instruct your candidate to type Restart or Unsubscribe should the bot not respond when opening the second Invitation link of your other campaign. If the candidate is in the middle of the interview questions, the Unsubscribe action is not possible.

Landing Page

Every campaign in Talkpush gets a dedicated landing page URL that can be used to publish the Job on any online property of the company (e.g. career site, social media ads, job boards, etc.).

The Talkpush landing page is a great tool to capture details and information from the candidates. The questions set up here can be linked withcandidate attributes that can be used as filters and Autoflow triggers. You can fully customize the Landing page with the look and feel of your brand with a banner, color themes and more. You can send this link via Messenger, Email, or SMS by including the Interview Link token on your message and it will take the candidates directly to the interview section of the landing page. Just take note that the expiration of the landing page Interview Link token is 2 weeks.

Pro-tip

Talkpush also offers seamless integration between Facebook Lead Ads and your Messenger bot to help you improve lead conversion rates and for the candidates to complete their pre-screening interview.

There you have it! Omnichannel recruitment to engage candidates in several channels. Recruiters are given these options so you can use the channel that suits you best, the campaign, and your candidates.

For example, in the Philippines, Facebook Messenger is the number one messaging channel. It’s free, and it’s the fastest way to reach every candidate. WhatsApp works the same for other locations in the world. On the other hand, the Landing page is best to use if you want all the information you are asking the candidate to be presented right away. It is more straightforward.


Q. Why isn’t the campaign showing up in the bot even though I’ve connected it?

A: Make sure the campaign has a complete location, as this is necessary for the job card to appear.

Q: Are Email and Phone numbers required when adding a candidate via the Landing Page?
A: You can choose to require either an Email or a Phone number or have both be mandatory. This setting can be customized based on your preference. To make changes, please contact your Account Manager, Solution Engineer, or our Product Support team for assistance.


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