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Campaign Management Guide
Campaign Management Guide

A Simple Guide to Setting Up, Tracking, and Maintaining Multiple Job Postings

Matthew Danker avatar
Written by Matthew Danker
Updated over 3 months ago

Managing multiple job campaigns can be challenging. Talkpush makes it easier with tools that help you manage everything smoothly. Using these strategies and Talkpush's strong features, you can easily manage multiple campaigns. This way, each campaign gets the attention it needs and meets its hiring goals.

Here’s a simple guide to using Talkpush for running multiple campaigns.


Multi-Campaign Access for Users: Setting Mass Access

Managing multiple campaigns can be overwhelming, but with Talkpush's Multi-Campaign Access feature, you can oversee all your campaigns from a single, user-friendly interface. This tool allows recruiters to switch between different campaigns effortlessly, saving time and increasing productivity.

Benefits:

  • Centralized Management: Manage all your campaigns from one dashboard, making it easier to stay organized.

  • User-Friendly Interface: Easily switch between campaigns

  • Collaboration: Share access with your team to ensure everyone is aligned and up-to-date.


Monitoring Your Campaign Performance

To ensure the success of your recruitment campaigns, it's important to monitor their performance continuously. Talkpush provides analytic tools that allow you to track key metrics and gain insights into your campaigns' success.

Benefits:

  • Real-Time Data: Access real-time analytics to make informed decisions quickly.

  • Customizable Reports: Generate reports to meet your specific needs and objectives.

  • Performance Metrics: Monitor application rates, response times, and conversion rates to understand your campaigns' performance better.

Example: You’ve started hiring for sales reps and want to see which job boards are giving you the best candidates. With Talkpush’s analytics, you can make reports that show where your best applicants are coming from and Change your strategy accordingly.


Campaign Types: Tailoring Your Approach

In Talkpush, campaigns are categorized by type to support different stages of the recruitment process. For example, a Job Application campaign automates candidate sourcing and interviews, followed by an Onboarding campaign to guide new hires through their first days. Later, an Exit Interview campaign can be used to collect feedback from departing employees. Additionally, Referral Campaigns engage current employees in recruiting, and Event Campaigns manage career fairs. By organizing campaigns this way, you maintain a clear flow and ensure better data management and analytics. Learn more about campaign types here.

Benefits:

  • Flexibility: Create campaigns made for specific job roles, departments, or recruitment stages to ensure a specified approach.

  • Adaptability: Quickly adjust campaigns as your recruitment needs change, keeping your processes aligned with company goals.

  • Analytics: Organized campaigns lead to better tracking and analysis, helping you better recruitment strategies and make informed decisions.

Example: For hiring, you might use a “Job Application” campaign to gather many candidates, and "Onboarding Campaigns" are great for providing important information, requesting documents, and improving new hire engagement. Talkpush helps you set up and manage these campaigns, making sure each one matches your hiring goals.


Managing Inactive Campaigns: Archive, Freeze, or Delete

Inactive campaigns can clutter your dashboard and make it harder to focus on active ones. Talkpush offers several options for managing these inactive campaigns: archive, freeze, or delete them, depending on your needs.

Benefits:

  • Organization: Keep your dashboard tidy by archiving, freezing, or deleting campaigns that are no longer active.

  • Data Preservation: Archiving allows you to save campaign data for future reference or reactivation, ensuring no valuable information is lost.

  • Efficiency: Freezing campaigns lets you pause them temporarily without losing any data, making it easy to resume when needed, such as for seasonal hiring or future use.

Example: After a successful hiring round for customer service representatives, you have an inactive campaign that you don't want to delete but also don't need active. By archiving it, you ensure that the campaign can be reactivated in the future if needed while keeping your dashboard uncluttered.


Practical Tips for Effective Multi-Campaign Management

  • Set Clear Goals: Define specific objectives for each campaign to measure success effectively. This can include setting up your Campaign settings and personalizing your campaign.

    Along with other settings, an example can be the Campaign type.

  • Regular Reviews: Schedule regular performance reviews to stay on track and make adjustments. Review your applications weekly to see how many you’ve received and compare this to previous weeks/Months. Learn more about campaign analytics in our help article.

  • Team Collaboration: Use Talkpush's sharing features to keep your team coordinated and informed. Learn more here

    • Share access with your team members, allowing them to review and comment on candidate profiles directly within the platform. Learn more here


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